By: Levine Lawrence | Caleidoscope
When we talk about environmentalism, what comes to our mind – tree hugging activism that opposes all development or funky innovative ideas that change the way we live? It would be better if it brings up images of green ideas.
However, despite all the talk about environmentally-friendly living, it seems like all the good green ideas are originating from the West! We Indians always yearn for better ideas to emerge from our innovators that are affordable and adaptable our local needs. Thankfully, there is a growing list of simple yet innovative ideas that are not only eco-friendly, but also are economical.
We at Caleidoscope aspire to create a clean green society where sustainable living becomes the norm rather than the alternative it is now. In this endeavour, we have launched the Eco-ideaz Contest to create awareness about good ideas in India as well as create a repository of implemented ideas. We are seeking nominations for the best innovative idea created in India.
Participants are requested to identify the most eco-friendly product or service created in India either by writing a case-study on it or by just nominating it with a brief one-line description. The primary criteria will be the eco-friendliness of the idea and its commercial feasibility.
The last date for submission is 1st June 2013 and winners will be declared on the World Environment Day!
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