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Social Media for Social Change

Social media has today evolved into a transformative force for society. Every individual is now connected to serveral others with the communities expanding as you read on. There is a whole new world of opportunities opening up with the increased awareness and engagement on the social web. But one of the biggest and by far the most expansive effects of the new media are subjects of social change.

In the recent times we have seen how natural calamities have attracted help globally and the role social media has played in uniting people, banishing boundaries and forging geographies. From Isha Foundations $100k win in the recent Chase Community Giving Contest to how twitter has been leveraged as a social change tool. Carrying the power of immediate connection and network growth, social networks are proving to be a boon for connecting the society and bring about effective relevant changes to the world around us.

Think about this: What if you be the real power behind effective change which needs to be in the society for everyone’s good?

With the power of the media in your hands and with open accessibility, we empower you now with ways that you can get involved and contribute your bit to burning causes which can make this world a better place to be!

Blogging: there are many blogs being run by NGO’s, For profits, Individuals which are platforms for discussions and connecting with the community which has a common objective and vision. These blogs are the best grounds for you to connect with like minded people and also share your views on the subject and create new opportunities for the world around! There is nothing to hesitate if you do not know how to blog, if you have a heart and mind to speak out with, connect with such blogs on the Internet and you can contribute your bit to them as guest authors, with help from the bloggers themselves.

Social Edge, one of the recognized blogs on social entrepreneurship supports Kiva which helps many an entrepreneur in need, with a vision towards alleviating poverty through connecting people who can lend, to people who need it the most.

Facebook: one of the fastest growing social networks globally, Facebook has many opportunities which you can build upon and create an aware and responsive community of like minded people, towards effecting positive change. The various opportunities which you can explore on facebook are:

  • Starting a fan page on facebook
  • Sending messages to your friends using facebook “compose message’ feature
  • Help donate to many charities which are working with the causes application with an astounding 25,295,423 monthly active users

The recent Haiti earthquake had the Chase Foundation do a global fundraising through a smartly built facebook application and a facebook fan page, which not only gave an indication of how much people needed, but it had people from all walks of life, simply engaging with the application with a humane feeling of contributing back to those in need.

Twitter: And if you are new to the entire concept of Social Media and want to keep things very simple, well, if you have sometime and can express yourself in 140 characters, twitter is the way to go. There are many ways you can get involved through twitter and create positive and long lasting and far reaching changes to the society.

  • Start following a social topic trending on twitter and by re-tweeting the related tweets help in spreading the word
  • Moreover, you can also hold such tweetups in your own locality by tying up with a local charity across

How Mashable’s global media partnership with twestivals for the charity: water campaign, got the twitter communities joining hands, which not only gave rise to the 20/20/20 mission, with people not only donating 20$ each but also making 20 more people they know on twitter know about the same.

So much for the opportunities available! We also want to take your attention to some burning issues which warrant your immediate attention and also how you can contribute to them. They would have far reaching effects towards making the world a better place.

Through the innovations for sustainability blog we take this opportunity to take your attention to the millions who do not have even access to electricity spread across many rural parts of India. Our Global Energy Challenge aims to reach out to such enterprising entrepreneurs who are working towards creating solutions for solving the energy situation for the bottom of the pyramid.  Join us at  facebooktwitter and be an opportunity!

2 comments to “Social Media for Social Change”

  1. Social media is a brilliant platform to leverage the strength of community. Also, it’s a wonderful marketing platform with a personal touch. The social media activity of and around a non-profit org can tell a lot about it’s impact, reach and mission. Any organization can claim anything on its own website. Doesn’t happen on social media!

    But I wonder whether marketing on social media can ever reach the scale of marketing on mass media like TV, mainline newspapers, horizontal portals etc. Also, ads on mass media have this ability to make people feel “I know this organization and I guess they are sizable”! Well, there is no money available to do traditional advertising effectively, there it stops. But marketing on social media need not stop for the lack of money. What’s important is to recruit as big a bunch of enthusiasts and loyalists as possible. Audience loyalty is a hygiene factor for any media outlet and any publisher of content making use of the outlet and social media is not an exception. A user (donor or writer or reader, influencer or any kind of contributor) retained is equivalent to 20 users recruited in the online space.

    Some simple best practices while using social media for marketing would be –

    1) Recruit users
    2) Have enough content/activity and update it frequently enough to keep them hooked
    3) Seed the discussions. Nothing takes off on its own. At least, the probability is so low that it wouldn’t be prudent to bet on it.
    4) Don’t worry about getting tangible value of out it all the time or right away (like donations, volunteers etc.) Even a little goodwill is fabulous ROI.

  2. Thanks Bharath for the interesting and enlightening reply :)

    I agree to each of the pointers you have mentioned. Especially about the ROI part for the not for Profits. Also about loyalists, I agree to you no less. Any brand have to have loyalists, and especially for causing and increasing engagement, the brand, whether a successful big league or a fresh entrant in the market, each requires its own share of brand loyalty.

    I invite you to join our Official facebook fan page: http://www.facebook.com/pages/ennovent/52844098052 and for constant updates on Disruptive Innovations for Sustainability of the BoP, our twitter: http://twitter.com/ennovent

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